Hi, I'm Lacey Hyde
Science-Driven Luxury Haircare
Creating True Love Haircare wasn't just about launching a product. It was about solving a problem I've lived with my entire life.
My Journey with Curls
Growing up with naturally curly hair, I spent years fighting against my texture. I tried every product on the market, only to find they either weighed my hair down, left it crunchy, or simply didn't last beyond day two.
The frustration of second-day frizz, third-day dryness, and having to rewash constantly pushed me to ask: why isn't there something better? Why do we have to choose between moisture and hold, between day-one definition and multi-day longevity?
That question sparked a three-year research journey into hair chemistry, humectants, film-forming polymers, and molecular weights. I spoke with cosmetic chemists, studied ingredient interactions, and tested formulas on my own curls week after week.
The Breakthrough
The answer came when I realized the industry was trying to do too much with one product. Hydration and hold require fundamentally different molecular approaches. Small molecules penetrate and hydrate. Larger molecules seal and protect. They needed to be separated.
That's when
was born: a two-step system that delivers deep hydration first, then locks it in with a breathable, flexible film. No buildup. No compromise. Just curls that last 4-5 days and actually get better over time.
What I Believe In
Science-First
Every ingredient is chosen for a specific molecular purpose. No filler, no trends—just what works.
Clean & Conscious
Effective doesn't mean harsh. All ingredients are curl-safe, eco-gentle, and transparent.
Inclusive Performance
2A to 4C, low to high porosity, every humidity level.works for all curls.
Real Results
No false promises. Just formulas that actually deliver 4-5 days of definition and moisture.
"is everything I wish I had when I started my curl journey. It's the system I would have created for myself—and now I'm sharing it with you."
— Lacey Hyde
Join theMovement
Experience the first dual-layer moisture system designed for curls that last.
Pre-Order Now